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Market editor Tara Morris travelled to beauty and fashion mecca Seoul, South Korea and here are her ‘must hit’ spots.
SHOP
Low Classic
A clean lined concrete store, Low Classic is the epitome of new age Korean designer wear. Think Acne, with a feminine twist. Their diffusion line Locle is also stocked in store with more accessible prices, but equally cool pieces.
554 Sinsa-dong, Gangnam-gu, Seoul, South Korea
Myeondong
Myendong is a shopping district that is a must for all the major chain beauty stores in Seoul. Weave your way in and out of stores and try and figure out where you can get the best deal on face masks.
Style Nanda
Head to the college area of Hongdae to hit Style Nanda’s flagship store. A multi level store full of on-trend fashion pieces at affordable prices, along with their own beauty range. You’ll find it hard to walk out of this store without a purchase!
335-21 Seogyo-dong, Mapo-gu, Seoul, South Korea
Michael Kors – Shinsgae Gangnam
Stop by luxe Shingsgae Gangnam mall where you’ll find department store shopping heaven. The Michael Kors store is a must for a ‘treat yourself’ moment.
Doota Mall
After checking out the spectacular Dongdaemun Design Plaza (the location of Chanel’s Cruise 15/16 show) head across the street to the Doota mall where you’ll find levels of Korean fashion stores, each with their own unique spin. Feel like shopping in the middle of the night? The opening hours from Monday – Saturday are 10.30am – 5.00am the next morning.
275 Jangchungdan-ro, Jung-gu, Seoul, South Korea
EAT
Tosokchon – Chicken Soup Restaurant
If it’s traditional Korean charm you are after Tosokchon is a must. Serving up piping hot bowls of ginseng chicken soup in a traditional Korean style building, this place is packed with people all here just for the soup.. A guilt free feast!
Maple Tree House
Located in the Itaewon area surrounded by restaurants and bars, Maple Tree House is a trendy restaurant for Korean BBQ. Order up big and wash it down with Korean Soju wine.
STAY
Park Hyatt
Located in the heart of Seoul’s Gangnam district the hotel boasts a tranquil pool looking out over the city and is conveniently located directly opposite the Coex Mall and close to the train station.
