It's likely because fashion was both fun and practical back then - think well-made, warm Penny Lane coats and jeans that were both flattering and complemented everything from a plain white t-shirt to a frilly blouse.
You don't have to go all psychedelic prints when it comes to 70s fashion, if that's not your thing. Consider investing in some bootcut jeans if you're not vibing the full flare, and platform heels are a great way to add height and slide into the 70s trend a little. Ringer tees are great as new, upgraded basics and you can't go past a floaty midi or maxi dress for summer, right?
Below are our favourite fashion labels who often do 70s fashion inspired pieces. Groovy, baby.
Byron Bay-based label Spell has long been inspired by the 70s when it comes to their collections. From stunning, swishy maxi dresses to effortlessly bohemian blouses, every new drop will have you lusting after their gorgeous prints and cuts.
Nine Lives Bazaar
Queensland-based Nine Lives Bazaar loves a psychedelic print. Each collection is bright, colourful and perfectly suited for any 70s fashion obsessive. From disco-worthy party dresses to summery maxi dresses, you'll turn heads for sure.
Long-time denim label Wrangler has always had a touch of the 70s about its designs. From wide-leg jeans to ringer tees, you'll find plenty of casual pieces here to suit your bohemian style.
A small Byron-based label that produces small-run collections you need to jump on if you want them in your wardrobe, Chasing Unicorns is all about the design - founder Sarah Humphries nails the 70s aesthetic every damn time, creating well-made pieces that will live on in your wardrobe.
An unexpected label in this list, but Oroton has consistently released handbags and fashion pieces that will perfectly fit your 70s fashion aesthetic for the office and other times you need to look polished. Think tan handbags with a slight vintage-esque design and scarves that will perfectly offset a beige powersuit.
Another denim label that loves a 70s cut, Insight's collections are often inspired by the 70s, from wide-leg jumpsuits to short boilersuits and vintage-esque tees.
Bec + Bridge
For 70s fashion but make it disco, look no further than Australian label Bec + Bridge. In winter it's all about maxi knit dresses featuring 70s-vibes collars, but it's summer when the brand truly shines for the 70s, often releasing shimmery mini dresses and cut-out midis that wouldn't look out of place at Studio 54.
One of the first labels in Australia to start producing actually-70s style denim flares, Rolla's continues to be one of the best. Beyond flares, you'll find cute summer dresses, perfect white tees and more.
Spanish label Alohas have probably popped up on your Instagram in the ads, and they're worth looking into. While they make fashion and footwear, it's their boots we really love when it comes to 70s fashion. Those knee-highs are the best 70s cut and with colourways like brown snakeskin and psychedelic tonal whirls, we're hooked.
Saint Laurent nails the 70s rock god look, with a French twist. While not every collection is dedicated to the 70s, you'll always find a well-cut blazer to throw over denim or a perfectly Brigitte Bardot-energy leather bag. Just add natural waves and a shaggy fringe.