Australia’s biggest week in fashion commences on Sunday. To prepare you (and your newsfeed) for the influx of Australian and international designs, we have compiled a list of 9 important things to know about MBFWA.
1. It’s got a new name
Next week Australian fashion week enters a new era. Rebranded as “Resort Collections”, it’s been shifted forward a few weeks later in order to attract more international buyers and media.
2. It’s a month later than it used to be
The event used to happen in early April, and many felt that it came too soon after the end of Paris fashion week for internationals to justify making the trip down under.
Organisers IMG are hoping the new date and branding turns that around, and so far so good. On Thursday, they released an impressive list of retail names said to be on their way, including buyers from Net-A-Porter, Matches, Shopbop, Bergdorf Goodman and Lane Crawford.
3. Bridget Malcolm is gorgeous
Expat Aussie model Bridget Malcolm is coming home for the week, dipped in Victoria’s Secret glitter. Yep, the Perth girl walked in their show last year. Bikini body envy at the ready…
4. Oscar de le Renta is coming! (Except he’s not)
Iconic American brand Oscar de la Renta and New York indie Cynthia Rowley will be showing for the first time, in a move geared to cement the idea of Australia as a Resort season leader internationally. Designer Oscar de la Renta passed away in 2014, aged 82. He was replaced by Peter Copping, who carries on his legacy. Copping is not coming to Sydney either. But his clothes are – yay!
5. Everyone is obsessed with Toni Maticevski
Because he’s very clever indeed. His show is at 4pm show on Sunday. Catch the action on Marie Claire’s new Snapchat
6.Marie Claire has a new Snapchat!
7. Georgia Alice is the next big thing
New Zealander. Statement sleeve fan. Could well be the next Ellery.
8. Camilla franks is making editors get up at the crack of dawn
Her show is taking place on a boat, which leaves the harbour before 8am. Gah.
9. Learn this phrase: See now, buy now. Shoppable runways are coming.
TOME, Yeojin Bae and By Johnny are on the trend. No more waiting six months for the clothes to hit the stores.