With most designs ringing in under $400 (and some seriously less so), it's no wonder that Ganni has been spotted all over fashion week, as well as on our favourite Insta It girls.
Celebrities - they're just like us! Well not quite, but there's something reassuring about seeing A-listers who could dress in custom-made designer garb 24/7 in a label accessible to us mere mortals.
Case in point: Ganni, which counts Rihanna, Kate Bosworth and Kendall Jenner as fans. Launched in 2009, the Danish brand has built a cult following for feminine, contemporary and all-round Instagram-friendly pieces.