How Fashion's Carbon Footprint Is Being Tackled Through A Limited-Edition Capsule Collection
The collaboration will empower disadvantaged kids and actively promote sustainability
To answer the rallying cries of young people around the world demanding action on climate change, on 13th September 2019, AIME will launch No New Clothes, a capsule clothing collection that will not only empower disadvantaged kids but actively promote sustainability.
No New Clothes is a collection that exclusively uses donated deadstock fabric, given new life by artists, fashion designers and the kids in the AIME program. All profits from the collection will go to AIME – a mentorship initiative that, over the last 15 years, has helped close the educational gap for over 25,000 Indigenous Australian students who have been through the program. AIME is now sharing its imaginative mentoring model to tackle educational inequality around the world, with programs in South Africa, Uganda, Nigeria and the USA.
"We are problem-solvers at AIME. This is about closing a loop that is broken," Jack Manning Bancroft says. "Billions of dollars' worth of clothing are going into the ground, while there is huge inequality across the world. We believe that we have to show leadership and try and solve the big intractable problems, and we want to give a stage for the kids many people see as a problem to be fixed, to in fact be the solution. No New Clothes is part of this dream. We provide a solution where brands don't lose their reputation, but actually, gain esteem by donating their excess stock to No New Clothes. And then we'll redistribute that wealth to the most marginalised kids across our planet through mentoring."
This Friday launch events are taking place at the following locations and times:
DAWN DISCO, 6 am: With a buffet breakfast and free entry at The Bucket List, sporting personalities and other AIME ambassadors along with the public are invited to do a beach race at 7:30 am. Music by Bag Raiders and hosted by Tommy Franklin.
SUITS FOR SUITS, 12 pm:In collaboration with MJ Bale, AIME will launch a collection of suits at Martin Place designed by some of Australia’s best artists and fashion designers including actor Yael Stone, Sculptor Dion Horstmans, artist Zak Tilley and more
AIME SHOP OPENING & NIGHT MARKETS, 5:00 pm: AIME will open its first store in Marrickville [53/55 Philpott St, Marrickville]. The night will be sound-tracked by Bang Gang and other Australian DJ favourites and include mural making, interactive design making and live clothing.