Following super-successful design collaborations with the likes of Mulberry and AG, the new line has Chung at the helm and is jam packed with tomboy-meets- rock'n'roll-meets-70s feminine pieces you'll love.
"The experience I have enjoyed in art directing, modelling, and designing for other brands bolstered my confidence and experience across some of the many areas it takes to form a fully-fledged brand," Chung said in a statement.
"Ultimately, I just really like making clothes and dreaming up new outfits and although it's a risk I was too curious not to try to do this - to make my dream a reality."
And the must-have item? To be honest, you can't go wrong with anything from this dreamy first drop, but we're currently coveting these incredible Square Tow Bow shoes.
We'll race you to the checkout.
This article originally appeared on Styled By marie claire