Our American friends have only just discovered the good stuff, and they can't handle it. Social media has exploded with reactions to this delicious sweet delicacy ("it's like sugar toast!", 'it's so pretty!", "I feel like I'm on a cloud!"), which they are claiming will overtake avocado on toast as the most instagrammed bread product in your feed. Yes, they're a bit late to the party, but we'll let this one pass thanks to their sheer enthusiasm for this national treasure treat.
Welcome to Australia, the land of the plenty, where our white bread has sprinkles on it, and everything is good in the world.