BEAUTY

This Is The Most Popular Lipstick Shade For Brides

Hint: it isn’t red or pink

What did brides-to-be do in the dark days before Pinterest?

Since it left scrapbooking for dead in March 2010, the platform has swiftly become an essential tool for anyone planning a wedding, baby shower, hen’s do, home renovation – or simply interested in eyeing off the latest fashion and beauty trends.

One trend in particular stood out from Pinterest’s 2017 Wedding Report: the most-searched-for lipstick shade for brides-to-be. Because it isn’t a rosy pink or modern nude that most women crave, but, surprisingly, a bright berry hue.

Searches for rich berry lips were up 71 per cent year on year, indicating that this is by no means a minor trend.

Keep scrolling for some of our favourite berry lips of late to inspire your next event – bride or otherwise.

Hailey Baldwin
Emma Watson
Kendall Jenner

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