Zoe Foster Blake’s uber-popular beauty empire already has an obsessive following for its face oils, nude lip balm and moisturisers, but nobody saw this latest launch coming: she’s branching out into silk pillow slips.
Don’t take it as a sign that Zoe is ditching beauty for homewares – silk pillowcases are actually many a beauty girl’s secret weapon, thanks to their skin-smoothing, hair-saving benefits.
RELATED: Are Silk Pillowcases Really Worth It?
Take it from Zoe: “I’ve slept on a silk pillowcase every night for a decade, and swear by them,” she says. “I don’t consider it a luxury; it’s an investment in my skin.”
“As such, it made sense to me that we offer one as part of a thorough and effective skincare routine.”
The Go-To Face Case is made from 100 per cent mulberry silk and retails for $65 a pop.
Zoe’s tapping into a global trend for sleeping on silk – read our review here.
