Ashton Kutcher and Mila Kunis are the latest celebrities to think up a clever way of raising vital funds for COVID-19 relief efforts.
On Sunday (19 April), the A-list couple announced that they have launched an online wine company with 100% of profits going towards their chosen charities.
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Aptly-named Quarantine Wine, the initiative is a collaboration between the couple and their friends over at US winery Nocking Point.
In an Instagram video explaining their new business, the duo gave some insight into the concept.
"On evenings, we like to do virtual dates and virtual hangouts with friends and one of the things we like to do our virtual dates is..." Kutcher began.
"Drink!" Kunis interjected. "Also, eat..."
"Eat, drink and share a glass of wine. Reconnect. The other thing we have been working hard on is helping out charities," Kutcher continued. "We've been finding charities that are focusing on getting PPE into the country..."
"Feeding kids, assisting families that have lost their jobs..." Kunis added.
"Mila came up with the idea of combining the two things," Kutcher concluded. "Mila's brilliant idea was to create a wine where we can actually give shout-outs to whoever we want with the wine."
Each wine bottle comes with a clear label enabling customers to pen a message to anyone they wish whether it's a friend, family member or medical staff working on the frontline.
"You can write whoever you want to toast to; someone you're sharing an evening with or someone who's doing something great," Kutcher explained.
"Or by yourself!" Kunis added. "Because you're at home with your damn kids - that you love..."
Two bottles of Quarantine Pinot Noir costs $50 USD and proceeds will go towards the following four charities: Give Directly, Frontline Responders Fund, Direct Relief and America's Food Fund.