Most Followed Australian Fashion Brands On Instagram

The 10 Most Followed Australian Fashion Labels On Instagram

Can you guess number one?

Selena Gomez still holds the title of Queen of Instagram with a whopping 138m fans, but Down Under there’s fierce competition for which Aussie label holds the crown.

Despite new lust-worthy brands popping up all the time, it seems that longevity is key, with many of Australia’s most-followed accounts the ones which have been around since long before Instagram’s humble beginnings.

Below, the 10 most popular Aussie labels on Instagram in 2018.

10. Forever New

Instagram followers: 309.1k

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A post shared by Forever New (@forevernew_official)

9. Minkpink

Instagram followers: 313.7k

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A post shared by MINKPINK (@official_minkpink)

8. Alice McCall

Instagram followers: 433k

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A post shared by alice McCALL (@alicemccallptyltd)

7. One Teaspoon

Instagram followers: 514k

https://www.instagram.com/p/BkTaiHpgHCV/?taken-by=oneteaspoon_

6. Cotton On

Instagram followers: 705k

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A post shared by COTTON ON (@cottonon)

5. Spell

Instagram followers: 913k

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A post shared by S P E L L (@spell)

4. Zimmermann

Instagram followers: 1.1m

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A post shared by ZIMMERMANN (@zimmermann)

3. Quay

Instagram followers: 1.5m

https://www.instagram.com/p/BkDbEuRAFdm/?taken-by=quayaustralia

2. Billabong

Instagram followers: 1.5m

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A post shared by Billabong (@billabong)

1. Sabo Skirt

Instagram followers: 1.6m

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A post shared by SABO (@saboskirt)

Isabelle Truman

Isabelle Truman is a freelance writer based out of London, UK. She specialises in fashion, lifestyle and travel and knows a thing or two (read: everything) about both Meghan Markle and 'Sex and the City'.