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Need A New SPF? Get In Line

This Australian millennial-made sunscreen has a 2,000-people strong waitlist - by Alex Duffy
  • 21 Jan 2021
Need A New SPF? Get In Line

If there’s one skincare category that’s undergone one of the biggest rebrands in the past few years, it’s spf. Replacing the thick and chalky sunscreens that rolled around the bottom of our beach bags, ultra lightweight and undetectable spf serums and moisturizers have taken up permanent residency in our morning skin routines.

The latest launch to catch eyes is millennial spf brand, Naked Sundays, whose waitlist has grown to over 2,000 in five days, bringing their launch forward to 6pm AEST tonight, Thursday 21 January.

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Launching with a moisturizing spf50+ primer, the protective cream helps support collagen production with antioxidants, whilst priming skin with an illuminating and smoothing, make-up friendly finish.

But, it’s their spf mist that has us particularly excited. If makeup, salty, sandy hands or (who are we kidding) laziness, gets in the way of reapplying sunscreen throughout the day, the spf50+ mist is made to be generously spritzed to help keep skin protected with ease until the sun goes down.

With the ever-growing waitlist, these summer skin staples are bound to crop up on vanities and Instagram feeds across the country.

Naked Sundays launches at 6pm AEST on Thursday, 21 January 2021. Join the waitlist and shop here.

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Alex Duffy
Alex writes fashion and beauty news for marie claire. When she’s away from her desk, you’ll find her deep in the skincare shelves of the beauty cupboard, or frantically searching for the latest tinted lip balm to escape her possession.

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