Bec & Bridge's New Store Is What Shopping Dreams Are Made Of

There's something to be said when it comes to stepping into a store and feeling immediately attached to the decor. Brands are now creating spaces that feel worlds away from anything we've seen before, creating architectural masterpieces that have us wanting to redecorate our homes and add them to our Instagram grids. 

Bec & Bridge's newest Melbourne store, located on High Street, embodies just that. From grand marble tables to statement chairs and luxurious lounges, the store is what minimalist dreams are made of. The brand worked with leading architect George Livissianis for its newest creation and drew influence from Australia's quintessential outdoor lifestyle. 

The store perfectly personifies the relaxed, sophisticated and spirited nature that we've come to know and love from the label. "We have created spaces that are a true reflection of the brand," founders Becky Cooper and Bridget Yorston tell marie claire. "We want the retail experience to feel authentic, relaxed and inspiring and we have aimed to achieve this through the use of light and texture. Each store features day beds which provide the perfect opportunity for friends to lounge on and speculate as others make use of the changing rooms."

"We hope to create a brand experience that is truly reflective of who we are." 

Take a look at the incredible space below: