Her most recent single, Deja Vu was written and co-produced in New York, which later led to her signing with world-renowned Armada Music. The label was drawn to her charisma, song-writing talents and authentic female take on electronic music after the viral success of her track Waves. Bella is the first female artist Armada has signed in the US, she is also the second-ever female artist to sign with the powerhouse label. Read: Major.
On the new hit, Bella says: "Deja Vu is a play on words. It's not necessarily about reminiscing the same thing, but it's about having that feeling of this has happened before, over and over again. It's playful and it's flirtatious and it's, kind of a bit silly. Kind of like me."
While Bella has been busy making waves, she knows that the industry she loves has a long way to go. "I really want more women in the electronic music world, they're just not there. I'm over it, to be honest. I'm totally over it.
"It's such a boys club and I think it's time it needs to be broken."
"It's like engineering, computer science, all those, it's very much a male-dominated industry," Bella adds. "I think it's just the way it's always been. Sometimes you need someone to come along and challenge the status quo.
"And it's also, not to discredit the amazing female artists because there's a lot of them, but they're very much trying to be a part of the boys club. There are no girls doing it with a female vibe - with femininity, with glamour. That just doesn't exist."
Glamour and feminity are at no shortage in Bella's recent work - seeing her wake up in a vintage black Mustang in a tulle Giambattista Valli x H&M gown with blue feathered heels.
But, female representation in music - in particular, electronic music, isn't just some side thought for Bella. She says, "18 percent of all electronic artists are female and only 6 percent of electronic music is produced by females. Like, where are they?"
In electronic music, the representation of women is even more disparaging than any other genre. Just take a look at Billboard’s Hot Dance and Electronic songs. Even when a woman does make the list, she is typically a featured singer, not a producer or DJ. Gender representation in festival lineups and popular streaming playlists platforms make the issue blatantly clear. If women are in electronic music, they’re invisible. Oddly enough though, over 50 percent of the consumers of electronic music are women.
While there's still a long way to go for the industry, Bella is clearly working to change that.
