But the latest celeb to endorse the new Aussie label has to be their biggest yet: Last night, Beyonce dubbed I.AM.GIA good enough for her ON THE RUN II Tour with husband, Jay Z, putting her dancers in the Aussie label.
After disappearing from the stage halfway through the show, Bey reappeared wearing a jaw-dropping bodysuit to perform 'Formation', flagged by her dancers in the I.AM.GIA Ain Bodysuit.
Bey covered her face with a round hat before ditching it to dance for the remainder of the song and for 'Run the World'.
As has become the norm in a Beyonce show, the singer debuted home videos and photos, showing Blue Ivy and even twins, Rumi and Sir.
When the duo performed 'Perfect' and 'Forever Young,' a clip in the background showed what looked like a wedding ceremony with Beyonce wearing a veil and white dress.
Fans believe the power couple renewed their vows on their 10-year-anniversary, April 4th 2018.