When mother-of-five Shoshanna Keats-Jaskoll saw the latest covers of Girls’ Life and Boys’ Life magazines side-by-side, she wasn’t happy.
Taking to Facebook, she posted a photos of the two covers, which show the alarming difference between the two. One for girls, talks about how to “wake up pretty” and getting "your dream hair". Whereas the Boys’ Life magazine invites its readers (presumably boys) to "explore your future".
"Your cover has a lovely young lady with a full face of makeup and you invite your readers to ‘steal her secrets," Keats-Jaskoll wrote in an open letter to Girls’ Life that has since gone viral.
"The Boys’ Life cover has in bold letters EXPLORE YOUR FUTURE surrounded by all kinds of awesome gear for different professions — doctor, explorer, pilot, chemist, engineer, etc. subheading — HERE’S HOW TO BE WHAT YOU WANT TO BE."
The post has since garnered over 5,800 likes and have been shared more than 3,800 times.
Two people who saw the post and were outraged were none other than Amy Schumer and Blake Lively.
Amy reposted the photo on her Instagram account, with the caption, “No”.
While Blake reposted Amy’s pic, writing: “Wow. @amyschumer I second that emotion. Ladies, let's not let this happen anymore...”.