Marion Cotillard and Emma Stone have also dipped into the trend, taking the colour to their top and bottom lids and accentuating the shade with matching eyeshadow.
Yes, blue shadow has something of a Studio 54 vibe about it, but this new minimalist approach feels fresh and infinitely more wearable. Try the Chanel Le Crayon Yeux in 19 Blue Jean or Lancôme Artliner Liquid Precision Eyeliner in 03 Blue to get the look, teamed with bronzed skin and a nude lip.
Feeling brave? Follow Emily Ratajkowski’s lead and experiment with bold blue all over: