Anyone who’s been a bridesmaid will cringe in solemn acknowledgement at the line from the Katherine Heigl romcom 27 Dresses: “The best thing is you can shorten it and wear it again!”
The joke, of course, is that Heigl’s character would never wear any of her bridesmaid dresses again. They were hideous.
Luckily in 2025, bridal trends have moved past taffeta and oversized bows, and into something entirely more chic.
Much of the change can be attributed to beloved Australian brands catering to bridal parties, those looking for non-traditional styles and their loyal shoppers.
Look to Zimmermann and Shona Joy and you’ll see the brand’s most timeless, staple styles refreshed in new colourways each season, while Christopher Esber and Bec + Bridge offer a curated ‘Bridal Edit’ for the non-traditional or modern bride.
Scroll on for the best brands to shop for bridesmaid dresses in Australia
Stylish Brands To Shop For Bridesmaid Dresses
Aje
For standout sculptural bridesmaid dresses, Aje’s selection blends classic feminine charm with a modern edge, crafting signature statement gowns and effortlessly chic options. Aje is perfect for bridesmaids seeking on-trend and delicate gowns that set themselves apart from the sea of silks usually traipsing down the aisle.
Shona Joy
If you’re after romantic and feminine dresses for your bridesmaids, Shona Joy’s silky wedding edit looks and feels opulent. In recent years, Shona Joy has become a go-to for bridal parties with mulptiple silhouettes cut in sages, butter yellows, baby blues and blacks, so you’ll find something to suit every style and shape.
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Bec + Bridge
Sexy, sophisticated and on-trend, Bec + Bridge’s wedding collection has a style to suit everybody, and has been spotted walking down the aisle on Kendall Jenner. Each season, the brand releases key styles in new, on-trend colourways as well as a few new silhouettes.
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SIR.
Following her own nuptials, SIR. co-founder Sophie Coote designed what is arguably the chicest edit of bridesmaid dresses. The carefully curated collection is small but seriously impactful and perfect for those looking for something a little more elevated and on-trend.
Christopher Esber
When it comes to event dressing, Australian style savants first stop is typically Christopher Esber. So why not also make it the case for bridesmaid dresses? The distinct sculptural designs of the label certainly make for show-stopping looks suited to formal weddings.
Manning Cartell
With both a bridal and bridesmaid edit, Manning Cartell knows how to create elegant and elevated pieces perfect for your special day. A more curated selection, the label’s selection is perfect for those after more unique, fashion-forward looks.
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Meshki
Meshki has become a wardrobe saviour for it-girl styles that won’t break the bank. So, when they branched into evening wear, specifically creating a range of bridesmaid-worthy gowns, the fashion girls called up for bridesmaid duties everywhere were cheering. Here you’ll find on-trend and affordable options for your entire party.
Zimmermann
When we think Zimmermann we think feminine exuberance, frills, and florals, but the brand also has a range of key styles in sueded silks and chiffons that are revived each season in new colourways.
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Chancery
For the bride or bridal party on a budget, Chancery creates classic styles that look far more luxe than their price tag would let on.
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