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Britney Spears Just Landed Her First Major Fashion Campaign

Wait, what year is it?! - by Isabelle Truman
  • 21 Mar 2018
Britney Spears Just Landed Her First Major Fashion Campaign

It looks like those home videos have paid off: Overnight the Queen of Pop Britney Spears was announced as the face of Kenzo's new Nostalgia campaign.

Unbelievably, this marks the first time Spears has fronted a fashion house, despite being one of the most famous women in the music scene for two decades. So many missed opportunities!

Released overnight, the campaign shows the singer in playful prints, denim thigh-high boots and crop tops. 

kenzo View Profile
44.4k likes - View Post on Instagram
BRITNEY SPEARS is the new face of @kenzo! The Queen of Pop was photographed by @therealpeterlindbergh for the new @kenzo campaign, featuring the iconic Bamboo Tiger print. Discover the campaign on KENZO.com. @britneyspears @kenzo #KenzoLovesBritney #KENZO #CollectionMemento2
kenzo View Profile
20.9k likes - View Post on Instagram
BRITNEY SPEARS is the quintessential queen of denim and the new face of @kenzo, photographed by @therealpeterlindbergh. Visit KENZO.com to discover the new iconic campaign. @britneyspears @kenzo #KenzoLovesBritney #KENZO #CollectionMemento2

But don't expect her new gig to tempt Britney back into her iconic '90s style in real life: the 36-year-old says that since becoming a mum she watches her fashion choices for fear of embarrassing her sons, Sean and Jayden.

"It’s tricky because as a mother, you don’t take as much risk with your style," she told Vogue US. "I think when I was younger I took so many risks and really went for it. There was no planning what I wore and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them." 

At least we'll always have these makeshift runway videos. 

britneyspears View Profile
342.3k likes - View Post on Instagram
Who says you can't do fashion week at home! 😜 👠👗
britneyspears View Profile
304k likes - View Post on Instagram
Sometimes you're just trying to get out the door and go to your favorite restaurant when your girlfriend pulls out her phone... so naturally you got to strut like it's a runway show!!! 🌼🌼🌼 Bahaha 😂😂😂

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