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Burberry Announces It Will Stop Using Real Fur And Burning Unsold Goods

A win for the sustainable fashion movement - by Kathryn Madden
  • 07 Sep 2018

Purveyor of quintessential British style Burberry is striding into Fashion Month with a good news story: the luxury fashion house will no longer use real fur or burn millions of dollars worth of unsold goods.

In July, the label caused controversy when news broke that it burnt clothes, accessories and perfume to a value of more than $50 million last year. Destroying unsold items is a common practice among high-end fashion houses – to prevent pieces being stolen or sold cheaply – but the environmental implications are staggering.

In 2018, waste (or anti-waste) is a fashion buzzword, with brands under pressure to forge sustainable and ethical practices.

Burberry Corporate on Twitter

Meanwhile, a host of up-and-coming fake fur labels beloved by the sartorial set suggest faux is the way to go (think Shrimps, Unreal Fur) – though some say its eco impact may be just as serious. Riccardo Tisci’s debut collection for Burberry later this month, says the brand, will be a (real) fur-free zone. 

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Kathryn Madden
Kathryn Madden
Kathryn Madden is the Deputy Features Director of marie claire magazine, and spends her days writing about feminism, fashion and everything in between. She’s also written for Grazia, InStyle, Qantas and Home Beautiful, and is the editor and founder of Lonely Continent.

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