In July, the label caused controversy when news broke that it burnt clothes, accessories and perfume to a value of more than $50 million last year. Destroying unsold items is a common practice among high-end fashion houses – to prevent pieces being stolen or sold cheaply – but the environmental implications are staggering.
In 2018, waste (or anti-waste) is a fashion buzzword, with brands under pressure to forge sustainable and ethical practices.
Meanwhile, a host of up-and-coming fake fur labels beloved by the sartorial set suggest faux is the way to go (think Shrimps, Unreal Fur) – though some say its eco impact may be just as serious. Riccardo Tisci’s debut collection for Burberry later this month, says the brand, will be a (real) fur-free zone.