But it's not just all for show, as the bucket bag also boasts two secret compartments and an interior multifunction pocket - promising to carry your everyday essentials in style.
If that isn't enough to see you slyly pop the accessory in your shopping basket when the boss isn't looking, it can be carried by hand or worn as a cross-body courtesy of a detachable strap.
Coach has been busy teasing us in the run-up to Christmas with its latest 'Wonder For All' holiday campaign which is sure to see even the most self-confessed of Scrooges among us crack a smile.
Kate Moss fronts the festive get-together which sees famous faces - actress Yara Shahidi, rapper Megan Thee Stallion, model Fernanda Ly and actor Miles Heizer - grace the small screen.
In the merry clip, guests turn up at the door decked in snow before opening delightfully wrapped purses by the tree.
All we want for Christmas? The Charlie Bucket Bag, pretty please.
