MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • marie hair
  • Gifts
  • The Edit
  • Discount Codes
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • marie hair
  • Gifts
  • The Edit
  • Discount Codes
Subscribe
  1. Home
  2. Lifestyle

CAES Is The New Slow Fashion Brand Cool Minimalists Are Obsessed With

Clothes to last a lifetime - by Courtney Thompson
  • 03 Sep 2021
CAES Is The New Slow Fashion Brand Cool Minimalists Are Obsessed With

In recent years, ‘sustainability’ has become somewhat of a buzz word when it comes to thinking about the future of fashion. 

But slow fashion isn’t just another trend and a new womenswear label out of Amsterdam is gaining the attention of the fashion pack, particularly those women whose wardrobes inspire intense envy, for epitomising the kind of cool glamour that comes from the new-wave that sits at the intersection of minimalism and environmentalism. 

Due to be launched in Australia at Incu in October, CAES was founded by designer Helen de Kluiver in response to the large-scale fashion industry she worked in early on in her career. To her, sustainability wasn’t merely about one specific aspect, but an entire approach to building a label. Chiefly, one that avoids over-production by working with smaller-scale family-run factories that are high-quality and eco-friendly. As well as making clothes that can be worn together and for a long time, going away from trend-centred dressing that result in people buying clothes that last only a season - if that. 

In fact, CAES is season-less, meaning each collection (or "edition" as de Kluiver refers to each new installment) is composed of pieces crafted in natural colors and materials that can be worn at any time of year and for years to come. She also incorporates vintage pieces into her campaigns, encouraging people to reimagine how our modern wardrobes can interact with those from the past to once again minimise our environmental impact. 

For the label’s fourth collection, Edition 04, de Kluiver was inspired by the thought of  “overthinking what you need, and where you want to invest” to create a capsule that she’s calling a “Pause”; forever staples that you won’t be throwing out anytime soon. Think tailored trousers made of eco-wool, cotton-blended trench coats, long dresses for any occasion and an updated version of the curved-sleeve sweater in eco-wool. Not only is the quantity of the collection a reflection of the intention behind the label, but so too are the materials used. The fabrics used are innovative, sustainable and produced ethically. 

de Kluiver was particularly inspired by a quote from trend forecaster Lidewij Edelkoort: “A new decade requires new rules and a different focus, away from fashion and towards sustainability. A quest for peace is leading to an era of tranquility and a culture that will mobilize people to consume less and less, so as not to further harm our planet.”

It’s a brand to know now, and wear forever.

c
c
c
c
  • News
  • Fashion
  • Lifestyle

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

The Sustainable Australian Swimwear Labels We Love

The Sustainable Australian Swimwear Labels We Love

Kate Middleton Received A Vegan Leather Handbag For Her 38th Birthday

Kate Middleton Received A Vegan Leather Handbag For Her 38th Birthday

Fashion By Numbers: The Textile Waste Crisis And What You Can Do

Fashion By Numbers: The Textile Waste Crisis And What You Can Do

5 Timeless Versatile Pieces To Add To Your Wardrobe This Autumn

5 Timeless Versatile Pieces To Add To Your Wardrobe This Autumn

{headline}

{headline}

Circular Fashion Is The Future Of Sustainability — Here's What That Means In 2022

Circular Fashion Is The Future Of Sustainability — Here's What That Means In 2022

Sustainable Fashion & Its Problem With Size Inclusivity

Sustainable Fashion & Its Problem With Size Inclusivity

6 Cool-Girl Sustainable Brands We Found On Instagram

6 Cool-Girl Sustainable Brands We Found On Instagram

{headline}

{headline}

6 Sustainable Buys That Will Make Your Summer Wardrobe Complete

6 Sustainable Buys That Will Make Your Summer Wardrobe Complete

How To Resell Your Luxury Bags And Accessories

How To Resell Your Luxury Bags And Accessories

12 Celebrities Who Regularly Recycle Their Red Carpet Outfits

12 Celebrities Who Regularly Recycle Their Red Carpet Outfits

Why The Fashion Rental Industry Is Booming

Why The Fashion Rental Industry Is Booming

These eco-warriors are fighting for our futures

These eco-warriors are fighting for our futures

Why We're Obsessed With This Sustainable Brand Collaboration

Why We're Obsessed With This Sustainable Brand Collaboration

How These Sunglasses Are Cleaning Up Our Oceans

How These Sunglasses Are Cleaning Up Our Oceans

MarieClaire
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
MarieClaire Magazine Subscribe
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Elle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • beautyheaven
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from Marie Claire

Magazine Subscription Offer

Subscribe to Marie Claire-+ save!

Shop This Offer
Subscribe to Marie Claire