Whether it’s the entire Kardashian family posing, baby bumps and all, or Netflix dreamboat Noah Centineo and Billie Eilish starring in a video together, Calvin Klein knows how to release a head turning campaign. This time round, the American fashion house tapped an OG supermodel – Naomi Campbell – and one from the new guard – Bella Hadid – alongside breakout Australian actor and Euphoria star, Jacob Elordi.
The brand’s 2019 autumn/winter underwear campaign, titled #MYCALVINS IRL, shows some of the world’s most famous faces showcasing both their public image and how they really are behind the scenes, perfectly encapsulating society’s boredom with perfectly curated social media feeds and the renewed interest in seeing people’s authentic and unfiltered sides.
The result? Proof both sides can be sexy (especially when you’re Bella Hadid).
#MYCALVINS “celebrates two totally different perspectives of what sexy looks like,” the brand wrote upon the campaign’s release. “The result blurs the line between the public image and private realities of our unapologetic cast and asks the question, how do you do sexy? Perfectly filtered or IRL raw?”
Watch the campaign video below.
This article originally appeared on InStyle Australia
