Attention CAMILLA lovers! Prepare to look chic from head to toe for your next big event, with news the luxury label has partnered with GlamCorner to launch its own rental destination, which will feature some of the brand's most iconic pieces. The partnership hopes to celebrate a new circular economy for CAMILLA, allowing Australian retailers access to their show-stopping designs and reducing the impact unused clothes have on the environment.
The new rental platform, which has officially launched, can be accessed online and shipped nationally at camilla.glamcorner.com.au. The site will allow customers to rent dozens of styles from some of Camilla Franks' most memorable collections, including SS19 Mother, which drew inspiration from Australia's diverse mother nature. If you've ever rented from GlamCorner before you'll know the process is simple, with the site's click-to-rent journey allowing for pieces to be shipped, returned, and cleaned at the press of a button.
With the average Australian throwing out 23kg of clothes each year, CAMILLA hopes to reduce its impact on the clothing waste cycle and its effects on the environment. The CAMILLA and GlamCorner partnership will give women an affordable solution to access an endless wardrobe and help reduce clothes being bought and worn for one-off occasions.
“Australians are the second-highest consumers of textiles per capita in the world which means we naturally contribute higher amounts to textile waste. At GlamCorner we want to revolutionize the way we consume fashion through rental," says Audrey Khaing-Jones, COO and co-founder of GlamCorner. "Our partnership with CAMILLA shows that consumers can still enjoy beautifully designed and high-quality garments all while being able to support the circular economy and help reduce fashion waste. This partnership signifies CAMILLA’s ongoing commitment to providing sustainable and accessible solutions to fashion lovers and we are very proud to power this and accelerate their sustainability journey.”
Jane McNally, CEO of CAMILLA adds, “Our partnership with GlamCorner perfectly aligns with our brand’s vision to become a more conscious retailer and serve the shifting values of our customer base. It’s an important step towards reducing the impact unused clothes have on our planet and giving consumers a more accessible entry point to the brand. We’re excited to continue exploring the innovative ways we can Colour the World in CAMILLA.”
Take a look at just some of the many incredible options, and head here to rent.