But Carrie Bickmore has thrown the rulebook out the window with her (incredibly alarming) childbirth photo. See for yourself:
The pair are encouraging their listeners to donate and have already received an impressive $20,000 donation from baby skincare brand, Little Innocents.
But be warned: apparently this is just one of five photos from the shoot, with more to come. If you’re a real glutton for punishment, you can also check out this equally disturbing behind-the-scenes video: