The Celebrity And Style Set Are Obsessed With Barbie Pink

The Style Set Is Obsessed With Barbie Pink

It’s official: the fashion world has taken last year’s colour du jour – millennial pink – and turned up the heat. Brighter and bolder yet surprisingly wearable, Barbie pink is proving the hue on every fashion girl’s lips (or dress, shoes and bag).

The '80s throwback trend first emerged on the couture runways, courtesy of frothy candy-coloured confections, before bedecking celebrities (Posh, Kim Kardashian, Hailey Baldwin) and now splashing the streets.

Next stop, our wardrobes. Here’s why…

Kim Kardashian West

Victoria Beckham

Hailey Baldwin

London Fashion Week street style

Emilia Wickstead spring/summer 2019

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Kathryn Madden

Kathryn Madden is marie claire's Features Editor and spends her days writing about fashion, feminism and everything in between (nostalgic nineties throwback pieces are a a personal preference). In addition to marie claire, she's had work published in InStyle, Qantas, Virgin and Home Beautiful magazines.