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MAFS' Aleks and Ivan exchange wedding vows
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How Your Favourite Celebrities Are Giving Back With The ‘All In Challenge’

Here’s everything you need to know about the viral initiative - by Elyssa Kostopoulos
  • 17 Apr 2020
How Your Favourite Celebrities Are Giving Back With The ‘All In Challenge’

As the impact of the coronavirus pandemic continues to be felt by vulnerable communities across the globe, celebrities are using this time at home to think creatively about ways they can give back. Earlier this week, your favourite stars in music, entertainment and sport began posting about the All In Challenge, an initiative that auctions off celebrity experiences to help support those facing food insecurity due to the coronavirus pandemic. 

Created by American sports retailer Fanatics, the challenge aims to become “the world’s largest digital fundraiser in history,” having already raised more than $7 million USD towards that goal. All proceeds will be donated towards non-profit organisations including Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry. 

So, what’s exactly on offer? If you’ve always dreamed of staring side-by-side in a film with heartthrob Leonardo DiCaprio, you finally have a chance. The co-founder of charity America’s Food Fund is auctioning off a walk-on role in his upcoming Martin Scorsese movie, which also happens to feature Robert De Niro.

If you spent most (if not all) of the early 2000s watching the characters in Friends navigate the weird and wonderful world that is adulthood, Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Mathew Perry and David Schwimmer are inviting one fan the opportunity to attend the taping of the reunion special and have coffee with the cast on the Central Perk set!

Justin Bieber has pledged to serenade a lucky winner with an at-home rendition of his hit song, “One Less Lonely Girl”, Drake is offering up a trip on his private jet, Air Drake, plus tickets to a future concert, and talk show hosts Jimmy Kimmel and Ellen DeGeneres are offering gigs on upcoming episodes of their shows. And that’s just the beginning.

Thanks to the All In Challenge, none of these scenarios are beyond the realm of possibility anymore. Below, we’ve rounded up videos from our favourite celebrities who are supporting the initiative.

jenniferaniston View Profile
1.9m likes - View Post on Instagram
Hi guys 👋🏼 ❤️⠀ ⠀ We're so excited to join the ALL IN challenge to help keep people fed and healthy during this time. ⠀ ⠀ We're inviting you and five of YOUR friends to join the six of us on Stage 24. Be our personal guests in the audience for the taping of our @HBOMAX reunion, as we reminisce about the show and celebrate all the fun we had 🥳 ... and get the whole Friends VIP experience on the Warner Bros. Studio Tour.⠀ ⠀ We hope this brings a little joy, and something to look forward to. Go to AllInChallenge.com to enter... and donate whatever you can - $10, $25 - every dollar counts. 100% of proceeds will go to @nokidhungry, @mealsonwheelsamerica and #AmericasFoodFund which benefits @feedingamerica and @wckitchen. ⠀ Can't wait to meet and hug you guys when this is all over 🥰 Until then, keep Facetiming, calling, DMing, and texting your friends and family. We gotta stay connected 🙏🏼
leonardodicaprio View Profile
283.8k likes - View Post on Instagram
We recently launched #AmericasFoodFund to help make sure every family in need gets access to food at this critical time. Our most vulnerable communities need our support now more than ever. That's why we're asking you to help us with the #AllinChallenge. If you've ever wondered what it's like to be able to work with the great @martinscorsese_, Robert De Niro and myself, this is your chance. Robert and I are going to be starring in a new movie called Killers of the Flower Moon, directed by Martin Scorsese. We want to offer you a walk-on role, the opportunity to spend the day on the set with the three of us, and attend the premiere. To take part, please go to allinchallenge.com and donate whatever you can. 100% of your donation will go to @MealsonWheelsAmerica, @NoKidHungry and #AmericasFoodFund (@wckitchen & @feedingamerica) @officiallymcconaughey, @theellenshow and @iamjamiefoxx, will you go all in with us?
Justin Bieber on Twitter
View Profile
50.4k likes - View Post on Instagram
Russell Wilson on Instagram: "@Ciara & I accept the #ALLINCHALLENGE!! Watch the video & hit the link in bio to join the auction! Let's come together to feed the hungry..."
theellenshow View Profile
741.9k likes - View Post on Instagram
@LeonardoDiCaprio @JustinTimberlake @LauraDern
View Profile
304.5k likes - View Post on Instagram
Matthew McConaughey on Instagram: "Go to allinchallenge.com/matthew-mcconaughey and donate for a chance to win a chance to join me at a @UTAustinTx Football Game. Let's come..."

For more information on how you can get involved, click here.

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Elyssa Kostopoulos
Elyssa Kostopoulos is marie claire Australia's Junior Digital Content Editor.

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