“Am I allowed to just say this collection plus some sneakers, sunscreen and a few books? Because that is my dream scenario,” Qualley said, when asked what the contents of her ideal summer suitcase would be.
As she makes her way across the coastline, shot by Australian photographer Lachlan Bailey, the simplistic joy of summer is encapsulated in every shot.
Tweed, a hero material of the collection, has been likened to terry towelling on account of its lightweight breathability. The ideal summer fabric, it encourages the wearer to move and flow at leisure. Only the essentials are needed here, in the land of minimalism.
The Chanel Coco Beach 2022 campaign, while original in many ways, still maintains the spirit of the 2018 campaign from Karl Lagerfield, which paid tribute to Gabrielle Chanel's love of sea, sun and sand. As Qualley muses, Virginie Viard, the brand's creative director has managed to both retain and reimagine.
“To me, this collection is so fun because it represents summer, vacation and freedom,” she said. “The pieces in this collection are at once fantastically luxurious and easy going, a seemingly impossible feat, but not in the hands of Virginie Viard!”
The CHANEL COCO BEACH 2022 collection will be available in a selection of CHANEL boutiques from mid-June.