Powder: Ideal for dark or coarse hair as it gives a soft, fluffier finish. Try shu uemura Brow Palette, $48.
Gel: Great for oily skins and skimpy, patchy or scarred brows, as “the gel adheres to skin, offering staying power through the day,” says Terrett. Try Benefit Ka-Brow!, $42.
Pencil: Best for uneven, shapeless or undefined brows. Try Anastasia Beverly Hills Brow Wiz, $38
Top tip: “If you’re worried about too-dark inner corners, use powder on the front portion for a soft finish, and your regular formula on the arch and tail,” suggests Terrett.
Then set, style and tame your brow with a flake-free gel like Estée Lauder Brow Now Stay-In-Place Brow Gel, $40.
Look at hue
Brunettes: “Golden browns work on warm brunettes; cool brunettes can add a deeper tone with a chocolate base,” advises Terrett.
Redheads: “Warm reds suit strawberry blondes, while cool reds look great on auburn reds,” says Benefit’s Hannah Terrett.
Blondes: “An ash undertone flatters cooler blondes,” explains Terrett. “A caramel base gives warmer blondes some vibrancy.”
Dark skin: Avoid ashy shades, which are ageing, and go for something 1–2 tones deeper than your natural hair colour,” she says.