Crowning herself “the Instagram Edward Snowden”, Morello explains that she’s coming across more and more aspiring influencers who fraudulently buy their following, buy likes and buy comments. “They’re actually really nice girls, despite the fact they’re committing a crime,” she says.
“It is not ok to buy or falsely generate Instagram followers and engagement. The second a brand sends you a product, takes you on a trip or pays you for posts, you’re essentially committing a crime,” she says.
“It’s fraud… because this person has a fake following, the brand isn’t going to get anything out of it, but the brand doesn’t know that,” she adds.
Morello doesn’t name names, but says she was first alerted to the epidemic when she noticed a relatively new beauty influencer with 50,000 followers who had a video with more likes than views.
So. Much. Drama.