At just 15, Kaia Gerber has already scored some major modelling goals: she’s featured in a slew of international fashion magazines, been tapped by Carine Roitfeld herself, won 2016 Breakthrough Model of the Year and signed on as the face of Marc Jacobs Beauty. Not bad for someone three years’ away from their 18th birthday.
Of course, modelling genes run in this teen’s blood: she’s the daughter of original ‘90s super Cindy Crawford and business mogul Rande Gerber, and bears a striking resemblance to her famous mother.
Today, Marc Jacobs released Gerber’s first fragrance campaign, which celebrates the 10th anniversary of their beloved Daisy perfume.
“I’m thrilled to be the face of Daisy Marc Jacobs: the campaign is playful and light-spirited, and that is exactly the way I feel most days,” says Gerber of the images and accompanying short film, which was shot in a meadow of wild daisies in LA.
The campaign launches globally this month and in Australia in July.