The launch event was attended by select media, with a sumptuous feast in the label's Sydney-based QVB store, featuring stunning living decoration and a vegan menu.
To celebrate the launch of Coach Forever, the label is giving you the chance to win one of its coveted Ergo shoulder bags, valued at $895.
The Ergo is part of Coach Forever, a collection inspired by the labels commitment to rethinking and reducing its impact on the planet. The Ergo silhouette is a classic design, which originated in the 90s.
The Ergo features a streamlined feel with a credit card pocket for your essentials. Created using original natural leather specially treated with responsibly sourced dyes and organic wax for a soft touch, it's a classic you'll keep forever.
To enter the competition, just add your details HERE. Good luck!