Coach has launched its newest 2019 campaign, unveiling Creative Director Stuart Vevers’ new look and feel for the house inspired by a new cast of 21st Century Dreamers pursuing infinite possibilities in the city of New York.
The campaign features faces of Coach Michael B. Jordan and Kiko Mizuhara, as well as a new Coach family that includes Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen. Spontaneous, real and free-spirited, the campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values and mission.
Photographed by Juergen Teller and director Todd Tourso, the new collection definitely gives off the playful, energetic spirit both New York and Coach are renowned for. In the series of candid-seeming portraits, Teller and the brand pay homage to instantly recognisable locations around New York City, including the Lower East Side, Central Park, the Manhattan Ferry, Brooklyn Bridge and Central Park.
“Juergen was my instinctive choice for Fall,” said Vevers. “He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.”