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Harry And Meghan To Drop The Word 'Royal' From Their Brand

The Sussexes are preparing to step down from their duties - by Danielle Fowler
  • 24 Feb 2020

The Duke and Duchess of Sussex have confirmed that they will no longer use 'Sussex Royal' as part of their branding.

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The couple released a statement on their website announcing the news, after deciding to step back from their royal duties in January 2020.

"While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word 'Royal' overseas, The Duke and Duchess of Sussex do not intend to use 'Sussex Royal' or any iteration of the word 'Royal' in any territory (either within the UK or otherwise) when the transition occurs spring 2020," the statement reads.

"While there is precedent for other titled members of the Royal Family to seek employment outside of the institution, for the Duke and Duchess of Sussex, a 12-month review period has been put in place."

duke duchess Sussex

The couple were last spotted out and about together at Canada House in London on January 7, 2020

A spokesperson for the royal pair added that they have withdrawn their application to trademark the Sussex Royal brand used on both their website and social media channels.

"While the Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word royal, it has been therefore agreed that their non-profit organisation, when it is announced this spring, will no be named Sussex Royal Foundation," the spokesperson said, per the BBC.

"The Duke and Duchess do not intend to use 'SussexRoyal' in any territory post-spring 2020."

sussexroyal View Profile
1.8m likes - View Post on Instagram
"After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as 'senior' members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support." - The Duke and Duchess of Sussex For more information, please visit sussexroyal.com (link in bio) Image © PA

It's interesting to note that Meghan's close friend Jessica Mulroney has reportedly registered a new domain, 'sussexglobalcharities.com', through her own nonprofit charity, the Shoebox Project Foundation.

The couple will official step down on March 31 with their revamped website and social media channels set to launch shortly.

In the meantime, the Sussexes will attend six events in the UK throughout February and March - most notably, they will make an appearance at the Commonwealth Day Service on March 9.

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Danielle Fowler
Danielle Fowler is a contributor at marie claire Australia.

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