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Elle Macpherson On What It Takes To Build An Empire

"Explore, experiment, give things a go"

Elle Macpherson knows what it takes to create a successful empire. More than two decades on from starting her first business venture, Elle Macpherson Intimates, she proves hard work, determination and a natural entrepreneurial spirit can go the distance.

Now with WelleCo, her thriving business of plant-based powdered nutrition, on top of her longstanding line of lingerie, Elle talks to marie claire Australia on what her best and worst career decisions have been, as well as what she wants the younger generation to know. 

What’s been the best career decision you’ve ever made?

Perhaps my first risk in business and crossroads came when I decided to give modelling a go to pay for books for university (to hopefully study law). This led to me taking a gap year to explore and travel to NYC and try modelling in the USA. That was 37 years ago and I never did go to law school but I don’t regret it for one moment. I built a journey and got to know myself along the way. 

What’s been the worst career decision you’ve ever made?

I believe that the only bad decision is not to learn from experience. Every opportunity has a gem if we choose to learn from the experience. 

What advice would you give to young women wanting to get ahead in their careers?

Business is a journey, and believe if you can find what you love, what rocks your boat and do it. You’ll never truly work another day in your life.  Explore, experiment, give things a go if it resonates with you. Find what you love, your strengths and keep doing it.  

In business, who inspires you and why?

I’m inspired by people and business who make a difference in this world. That’s why I tell my boys – find what you love and anything you put your heart into usually will make a difference. Make a profit, but don’t let it be your first priority. 

Elle is currently travelling Australia with Business Chicks

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