Speaking on the news, Knowles revealed that her relationship with the retailer goes back almost a decade, making her appointment as an ambassador all the more special.
"It was a huge career milestone when Myer approached me, as a model, for that very first shoot many moons ago," the model explains. "Now, nearly 10 years later, to be an official member of the Myer family is a dream come true, an incredible honour and truly humbling.”
Knowles isn't the only fresh face you can expect to see representing Myer this season—former AFL player-turned-entrepreneur Josh Gibson has also been tapped.
The pair will kick-off Myer's runway series in Sydney on August 23, with the event set to travel to stores around Australia the following month. Click here to purchase tickets to your local event.
This article originally appeared on InStyle Australia