On top of being a sustainable brand, Tome is also a female-led, female-focused organisation that no doubt aligns with Watson's feminist sensibilities. The NYC label was founded in 2013 and consistently delivers unique designs with a conscious impact in mind.
This award-winning label creates fashion that presents a pro-social message of inclusivity and positive identity - all while adhering to its sustainable practices. Using techniques rooted in reusing fabrics from old collections, as well as sourcing end-of-line or damaged stock from British wool mills, London-based Teatum Jones ensures that unused or unwanted fabrics don't end up in landfill, giving them a "better lease of life".
"Absolutely amazing, really sustainable and very smart," Watson once mused of Uruguayan designer Gabriela Hearst. Launched in 2015, the label takes inspiration from Hearst's upbringing on her father's farm, where she learnt the value of methodical production and the importance of responsible consumption of resources. Today the focus remains on ‘honest luxury’, with every piece being crafted from materials from her family’s ranch. Hearst also works with two women’s cooperatives in Uruguay and endeavours to minimise the environmental impact of her fashion shows by reducing the carbon footprint of each presentation.
Watson regularly turns to Australia's own KITX for the red carpet. Kit Willow's label is built on ethical and sustainable fashion that makes women "look and feel beautiful" without harming the planet.
Scandinavian label Filippa K is a minimalists dream. The fashion house describes itself as "curious and conscious" and is committed to the four Rs – reducing, repairing, reusing and recycling. The label introduced groundbreaking innovations to help reduce its impact, including reusing garments customers no longer want and leasing out collections, as opposed to simply selling them.
From humble beginnings in New York City's Williamsburgh, jewellery label Catbird can now count Watson, Meghan Markle and Kate Bosworth on their list of fans. Watson shouted out the brand more than once while on her Beauty and the Beast press tour.
Made from organic toxin-free bamboo plants, Boody bamboo is sustainable and requires much less water than cotton plants. Even the brands packaging is recycled and printed with vegetable-based ink.