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Emma Watson Has Launched An Online Tool That Calculates The Eco-Impact Of Your Fashion Consumption

Plus it makes recommendations on how you can clean up your act - by Isobel Larkin
  • 17 Jan 2020

As we navigate our way through a never-before-seen climate crisis, it can be easy to feel overwhelmed by eco-anxiety. But, one of the best things you can do to avoid feeling helpless in the face of climate adversity, is to focus on reducing your personal carbon footprint.

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The fashion industry has long held a notorious reputation for being one of the worst offenders for greenhouse gas emissions. So, if you’re a fashion-lover, what better place to start than within your closet?

In partnership with online thrift and consignment store, ThredUP, eco-activist screen queen Emma Watson has announced the launch of an online tool designed to help you calculate exactly how your fashion consumption is contributing to greenhouse gas emissions.

thredup View Profile
4,715 likes - View Post on Instagram
⚠️WARNING: Closets may be dirtier than they appear. ⚠️It's fun. You'll learn a ton. You might want to take it twice. Our Fashion Footprint Quiz is here 👉More in our Story or click the #linkinbio to get to it. #fashionfootprint . . . . . #chooseused #secondhandfirst #textilewaste #sustainablelifestyle #sustainableliving #qotd

“Our closets impact the planet and climate more than you might realise, which is why I am proud to partner with @thredUP to launch their new Fashion Footprint Calculator. They created an easy to use tool, and I’m so excited to help people discover the carbon impact of their wardrobes, and steps you can take to lighten your fashion footprint,” Emma said in an Instagram post announcing the launch.

“They’ll tell you what your fashion footprint is equivalent to a number of flights, exactly how many pounds of CO2 it produces and how you fare compared to an average consumer,” she continued.

But that’s not all, once you’ve completed the quiz, the ThredUP Fashion Footprint Calculator also makes fashion-centric recommendations s as to what you can do to shrink your carbon footprint.

“Small changes, such as thrifting instead of buying new, supporting sustainable brands, and air-drying your clothes, can make a HUGE difference,” explained Emma.

emmawatson View Profile
likes - View Post on Instagram
#ad Our closets impact the planet and climate more than you might realize, which is why I am proud to partner with @thredUP to launch their new Fashion Footprint Calculator (link in bio!) They created an easy to use tool, and I'm so excited to help people discover the carbon impact of their wardrobes, and steps you can take to lighten your fashion footprint. They'll tell you what your fashion footprint is equivalent to a number of flights, exactly how many pounds of CO2 it produces and how you fare compared to an average consumer. Small changes, such as thrifting instead of buying new, supporting sustainable brands, and air-drying your clothes, can make a HUGE difference. My friends at @goodonyou_app are also included in the directory at the end of the quiz, where you can get more info on the impact of your fashion choices. Also, if you don't know @thredUP, they are one of my favourite online thrift stores. They make it incredibly easy to find any brand and style secondhand at up to 90% off est. retail, from high street brands to some of my favourite designers. I love their mission to inspire us to think secondhand first and create a more circular fashion future. (P.S. they are just shipping to U.S. and Canada currently, but the Calculator is available to everyone!) Find out your fashion footprint by clicking the link in my bio, or heading to thredup.com/quiz to make a difference for the planet! #fashionfootprint ❤️🌸👗

Take the ThredUP Fashion Footprint Calculator quiz here.

RELATED: Meet The Fashion Designers Fighting To Save Our Seas

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Isobel Larkin
Isobel Larkin
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. She's completely obsessed with skincare and when she's not hunting for the latest news, you’ll find her arranging her product collection in search of the perfect “shelfie.”

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