Watson has always been outspoken when it comes to red-carpet fashion previously saying, “The fashion industry is the second-biggest pollutant of fresh water on the planet. It has such a huge environmental impact and such a big human impact.”
The new Instagram account is dedicated to promoting the chic, sustainable and eco-friendly fashion companies like Stella McCartney, Oscar De La Renta, Fillipa K, and many more, that are using sustainable techniques to create their garments.
We’ve rounded up some of our favourite looks from her recent press tour, as well as other green-carpet friendly looks the star has worn, and provided some insight into the companies, techniques and products that are helping to make a difference.
While hiding books around Paris, Emma wore a black dress by Australian designer KitX and loafers from Everlane.
Emma stunned in this Louis Vuitton hand embroidered silk lace dress. She revealed on Instagram that the gown was made from Oeko-Tex 100 certified materials, which means no toxic substances!
Emma sported this stunning Miu Miu gown tailored and hand embroidered in Italy. Molto bello!
During a recent appearance on the Jimmy Fallon show, Emma wore a stunning baby pink top paired with classic black trousers by Oscar De La Renta. Both pieces were handmade - and obviously, no harmful substances were used!
Emma chose an off-the-shoulder Burberry gown for the premiere of her new film, The Circle. The best part? The dress was made using only organic silk.
Taking inspiration from her character Belle, Watson looks absolutely stunning in this Dior gown. The outfit was created by Maria Grazia Chiuri and crafted from certified organic silk.
For this casual-chic ensemble Watson wears a coat by Stella McCartney, one of the world’s first luxury brands committed to producing products that do not use leather, skins, feathers or fur. The jumper is from Filippa K a Swedish brand, “committed to four R’s: reducing, repairing, reusing and recycling.”
This stunning jumpsuit is by Roland Mouret. As a producer for the film Ten Billion, Mouret highlights the impact of growing populations on the earth's resources and covers topics ranging from climate change, ecosystem loss, pollution, and resource depletion.
As the new Co-Creative Directors of Oscar De La Renta, Laura Kim and Fernando Garcia created this Jacobean flower-embroidered duchesse satin bustier with organic silk and organic wool trousers as part of their first collection.
Watson looks like a real-life Disney princess in this Emilia Wickstead off-the-shoulder gown. The dress was made from end-of-line fabrics which, “have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed.”
For her final day of press in LA, Watson wore a vintage Yves Saint Laurent suit. Vintage clothing requires no manufacturing energy or costs and Watson believes, “Vintage clothing has a huge role to play in making fashion more sustainable and reducing a global footprint.”
Watson stuns in this top and trouser set designed by Cienne, a company produced locally and in small batches, with the overall aim to reduce fabric waste through pattern making.
Again wearing Oscar De La Renta, this dress features silk made in the Italian mill, Taroni Silk. The mill specialises in the highest quality couture fabrics, and is committed to reducing its environmental impact, including investing in solar energy and committed to removing all toxic chemicals from its supply chain by 2020.
For this look the Beauty and the Beast star wears a custom Louis Vuitton dress designed by Nicolas Ghesquiere. The fabric is made entirely of New Life Recycled Polyester created from used plastic bottles. This process “saves energy and reduces C02 emissions compared to creating brand new polyester fibre.”
As well as making sure her clothing is sustainable and eco-friendly, the activist pays close attention to the cosmetics she wears. In this look Watson celebrates Australian Make-Up brand, Inika Organic, a certified organic, vegan, cruelty-free and halal based company.
In this casual look Watson wears Woron, a fashion brand that uses Lenzing Modal fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. She also wears Boody Wear, a brand that produces underwear made with certified organic bamboo and produced using computerised 3D knitting, so no fabric is wasted. Her boots are by Good Guys Don’t Wear Leather, a brand that doesn't use any animal products in its collections. The brands products are also made in Porto, Portugal, helping preserve the traditional shoe making industry of the region.
This Elie Saab gown was created using leftover fabric from a previous Haute Couture Collection.
Wearing a custom Phillip Lim jumpsuit made from responsibly sourced FSC (Forest Stewardship Certified) viscose, and Oeko-Tex 100 certified biodegradable acetate yarn.
Watson looks like a dream dressed in a custom Givenchy gown crafted from certified organic silk. The actress also holds a clutch made by Bottle Toppers, a brand that uses zero-deforestation, Amazonian leather and developed by Eco Age in partnership with The Rainforest Alliance and The National Wildlife Federation.
For the 71st United National General Assembly Watson wore pieces from her capsule collection by Zady, a lifestyle brand emphasizing ethical consumerism. The custom turtleneck and pencil skirt featured silk from a cooperative in India, wool from a sixth-generation Oregonian ranch with sustainable roots, and woven goods from a family-run mill in Italy that runs on solar power.
At the 2016 Met Gala Watson wore Calvin Klein. This five-piece look was created from three fabrics woven from yarns all made from recycled plastic bottles. Emma’s stylist shared, “Plastic is one of the biggest pollutants – being able to turn this waste into a high quality material is a real success story.”
On a trip to Malawi to promote the He For She campaign, the actress wore a white shirt made from organic cotton, as part of a project designed to raise funds for the Freedom for All charity, which fights human trafficking and modern day slavery.
Safe to say, Watson is making a serious case for sustainable fashion and eco-friendly products.