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How Luxury Fashion Houses Are Using Music And Culture To Connect During Coronavirus

Schedule in a podcast date with Dior during self-isolation - by Elyssa Kostopoulos
  • 15 Apr 2020
How Luxury Fashion Houses Are Using Music And Culture To Connect During Coronavirus

While it may seem frivolous to discuss any future fashion-themed purchases during a time of such uncertainty, there’s nothing stopping us from connecting with our favourite designers in new and innovative ways.

An essential part of our culture, the way we are interacting and consuming fashion amidst the coronavirus pandemic is rapidly changing – no longer can we frequent our favourite stores to eye-off new season collections or watch in awe as supermodels command the runways of Milan and Paris Fashion Weeks. Thankfully, some of the world’s biggest fashion houses have recognised our constant yearning for sartorial content, using their social and digital platforms to give us the cultural fill we are desperately after.

Brands like Christian Dior, Prada, Chanel and Bottega Veneta have enlisted their long list of cross-disciplinary contacts to provide entertainment and education in the form of videos, interviews, performances and active audience participation. So, when you’ve finally exhausted all the new releases on Netflix, tune in to some (or all), of these artfully curated streams and podcasts to indulge in the ultimate cultural pick-me-up; courtesy of your favourite fashion houses.

Bottega Veneta

The most coveted brand of 2019, Bottega Veneta have launched Bottega Residency, a space accessible across all their digital platforms, (Instagram, Youtube, Weibo, Line, Kakao, Spotify, Apple Music and their website), to showcase chefs, artists, writers, musicians, film directors, and designers from across the globe. You can re-watch these moments through their Instagram story highlights.

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By Tyrone Lebon

Christian Dior

In early March, Dior launched a podcast series called Dior Talks, under the direction of the brand's creative director, Maria Grazia Chiuri. Artist and host, Katy Hessel, interviews a series of feminist artists and curators, asking them about their lives, their work, and their journey to becoming prestigious figures in the modern-day women's rights movement.

The fashion house is also inviting you to experience its magical exhibition, ‘Christian Dior: Designer of Dreams’, which was originally held at the Musée des Arts Décoratifs in Paris, from July 5, 2017 to January 7, 2018, at home. Using YouTube and Instagram you can immerse yourself in the incredible works of the brands creative directors, from Monsieur Dior to Yves Saint Laurent and now, Maria Grazia Chiuri.

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Following the incomparable success of the 'Christian Dior: Designer of Dreams' exhibition held at the Musée des Arts Décoratifs in Paris, the House invites you to (re)live this magical experience by discovering the unique heritage of Dior and its icons with an exceptional visit. Go behind the scenes of 30 Avenue Montaigne - whose emblematic façade was magically recreated for this occasion - and let yourself be beguiled by the inventive virtuosity of each of the Creative Directors. Set off on a dreamlike journey through this "refuge of the marvelous" - as Monsieur Dior described haute couture - to uncover precious moments of fantasy and escapism in one of the world's most spectacular museums. Visit the link in bio to step behind the scenes of the exhibition. #DiorHeritage © @EmmaSummerton

Chanel

Heritage fashion house Chanel encouraged its loyal followers to #StayHome by live-streaming an exclusive concert with Belgian singer Angèle on their Instagram account.

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CHANEL and Angèle are pleased to invite you to an intimate live performance by the Belgian singer tomorrow at 1pm Paris time, a special moment for your days at home. Access via Instagram Stories. #LivewithCHANEL #StayHome #CHANEL #Angele @angele_vl @ar_studi0s @inezandvinoodh

Chloé

The Parisian fashion maison has been sharing a series of talks, DIY guides, and live performances on its Instagram feed dubbed Chloé Voices. The program will feature creative director Natacha Ramsay-Levi, writer Pauline Klein, artists Langley Fox Hemingway and Rithika Merchant, songstress Ellie Goulding, and DJs Parcels Flora Fischbach and Pandora’s Jukebox.

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Discover this week's #CHLOEvoices schedule to enjoy while you #StayAtHome: Tuesday, 4:30 PM CET: Join Chloe's creative director Natacha Ramsay-Levi (@nramsaylevi) and Pauline Klein (@cestpaulineklein) for a live chat on "giving shape to new meanings" Wednesday, all day: The Chloe DIY Guide: Langley Fox Hemingway (@langleyfox) answers your questions about drawing Thursday, all day: Chloé viewed by: an occasion to be inspired by artist Rithika Merchant (@rithikamerchant) Thursday, 7:00 PM CET: Chloé Talent: Ellie Goulding (@elliegoulding) shares an exclusive live performance and Q&A Friday from 6:00 PM CET: Chloé Club: Live DJ sets from Parcels (@parcels), Flora Fischbach (@ffischbachh) and Pandora's Jukebox (@pandorasjukebox) #CHLOE

Prada

Titled Prada Possible Conversations, the fashion house will be hosting a series of live dialogues on their Instagram account between thinkers, cultural arbiters and fashion figures across the world. The best part is that with every discussion, the brand will be donating to UNESCO – an organisation whose work during the COVID-19 pandemic focuses on over 1.5 billion students worldwide who have been affected by school closure.

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Bringing together individuals and thoughts, @Prada debuts #PradaPossibleConversations - a series of @Instagram live dialogues between thinkers, cultural arbiters and fashion figures across the world. With each conversation #Prada will donate to @UNESCO - an organization whose work during the #COVID19 pandemic focuses on over 1.5 billion students worldwide who have been affected by school closure. Don't miss the first #PradaPossibleConversation live here on April 14, 2020 at 6pm CET, between @PamelaGolbin, author, curator and Artistic Director of Jacquard x Google Arts & Culture Residency, and @AlexanderFury, Fashion Features Director of AnOther Magazine and Men's Critic of the Financial Times. #StaySafe #StayHome

Manolo Blahnik

Luxury footwear brand and a strong favourite of the iconic Carrie Bradshaw, Manolo Blahnik is partnering with the American Mental Health Foundation on a project called Smile, which is essentially a colouring book made up of the eponymous designer’s favourite sketches. The brand is encouraging people to reimagine the iconic designs and share them on social media. Download the sketches here.

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knock knock #Feshir #ManoloBlahnik

Tory Burch

Beginning at the start of April, Tory Burch sat down for a virtual chat with model Halima Aden, which launched the concept of #ToryStories. Using the hashtag, the brand will also be conducting Instagram takeovers centred around cooking, table settings, crafts, health, and wellness. You can re-watch her discussion with Halima here, and other #ToryStories moments through Instagram highlights.

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2,092 likes - View Post on Instagram
Tomorrow we are introducing a new series - #ToryTalks - on Instagram Live! Tune in at 1pm EST for our first guest, @halima. She'll be talking about the power of community and her latest @unicef initiative - and how we can all help. Thursday, Apr 2 @ 1pm EST @toryburchfoundation #toryburch

Jimmy Joo

Another iconic shoe brand sharing creativity is Jimmy Choo, who have launched Choo Sketch, an initiative that asks its audience to submit videos and drawings of shoe designs that it will then feature on its social media channels. The brand will then choose five of the most creative designs and produce them for a capsule collection, with all the profits going to charity.

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Introducing #CHOOSKETCH: sketch your fantasy shoe and your design could be part of a capsule collection sold for charity. It's important to try to keep a positive mindset during these challenging times. The world is fighting something invisible to the eye that can be mentally and emotionally draining. For me, nature has always provided much needed escapism, watching the world continue to flourish as our usual way of life is interrupted has been enlightening. Mother Nature continues on in its own rhythm; spring is just starting and the blossom trees in my garden are providing a much needed light at the end of the tunnel. Never more have we needed to look to things that help our minds keep calm and stay positive. For my first #CHOOSKETCH I have created a fantasy shoe that takes inspiration from the pure beauty of blossom, contrasting against an infinite blue sky backlit with rays of golden sunlight. Our lives are on pause but nature continues to weave her magic, that helps to fuel my optimism - Creative Director @SandraChoiOfficial. Visit our Stories to see how you can take part in #CHOOSKETCH

The Row

Ever wondered what sartorial icons and founders of cult fashion brand The Row listen to in a day? The beloved Mary-Kate and Ashley Olsen have released a curated Spotify playlist, and as expected, their selection of tracks is perfectly on-brand. Starting off with a classic, "Can't Help Falling In Love With You," by Elvis Presley, this soundtrack would fit perfectly alongside any Sofia Coppola film. Listen here.

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April 2020 | Playlist on Spotify

LOEWE

LOEWE EN CASA is series of online events, talks and workshops taking place through Instagram LIVE that explores and celebrates craft, innovation and artistic expression through the words and the work of collaborators involved in the LOEWE cultural projects and the finalists of the LOEWE Craft Prize.

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As part of 'LOEWE EN CASA' - a series of online events and workshops to enjoy while you #StayAtHome - wood artist Julian Watts (@JulianWattsStudio) will be holding a live tour of his studio on LOEWE's Instagram. A finalist in the #LOEWEcraftprize 2018, Julian combines contemporary art with traditional woodcraft, exploring a new way of creating sculpture. Working from his studios set within 5 acres of woodland in Oregon, Julian will lead us through his workshop and discuss pieces from future exhibitions. Thursday 9 April, 18:00 CET / 09:00 PDT- Instagram LIVE #LOEWE #StayHome

This article originally appeared on InStyle.

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Elyssa Kostopoulos
Elyssa Kostopoulos is marie claire Australia's Junior Digital Content Editor.

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