The Meghan Markle Effect even caused a 400% increase in traffic to Canadian jeweller Birks’ website earlier this year.
But news emerged this week that there are two high profile women that carry more fashion influence – and to be honest, we couldn’t have called it.
Lyst’s annual ‘Year in Fashion 2018’ report shows that the 37-year-old came in third place, behind Kylie Jenner and Kim Kardashian.
"On average, if Meghan wears a designer, that brand will see a +200 per cent increase in search demand over the following week," Lyst explained of Meghan’s high ranking.
Next came Serena Williams, Blake lively and Cardi B.
Proof that the Meghan Markle effect is still alive and well!
This article originally appeared on marie claire UK