The word ‘sale’ elicits a particular level of excitement within us usually reserved for the likes of our birthdays or new episodes of Bridgerton.
With Afterpay Day sales for 2023 due to go live from Thursday 17th August, that tingle of anticipation is quickly rising.
If you’ve had your eye on a pair of knee-high boots or the ‘it’ bag of the season, there’s no better time to add to cart.
To ensure you nab your most-coveted pieces (and avoid any overconsumption that comes with the urgency and mania a sale can evoke) we recommend you start prepping your wish lists now, that way you’re not tempted to over-shop and can quickly check-out.
Below, we round up all the sites we’re scouring now ahead of the AfterPay Day sale, so you can get a headstart, too.
Don’t forget to check back here for updated details on deals as they go live.
When Are The AfterPay Day Sales?
There are two AfterPay Day sales this 2023, the next of which begins on Thursday 17th August and will last for four days.
While the official sale lasts from August 17th — 21st, a number of brands launch their sales early or extend them past the official date, so get ready to shop til you drop.

The Best Afterpay Day Fashion Deals
- THE ICONIC: Save up to 30% off fashion, beauty and homewares
- Auguste The Label: Up to 30% off the edit and an additional 30% off already reduced styles
- Marimekko: Enjoy 30% off storewide and instore
- Pfeiffer: 20% off the Afterpay Day Edit
- Emma Mulholland on Holiday: 30% off resort sets, towelling + selected swim
- Shona Joy: 30% off selected styles from the Flash Sale
- STRAND: Spend $199 on travel & receive 30% off, spend $70 on handbags and get 25% off
- Chouchou Intimates: 20% off *min spend $100
- Francesca: 15% off storewide + a free gift with purchases over $150
- Vestirsi: $50 off Gabrielle Woven Leather Bag
- AJE ATHLETICA: Up to 50% off
- GymShark: Up to 50% off
- Nude Lucy: Score 30 per cent off of select styles from August 17
- MYER: 30% off women’s fashion
- Aje: Shop 20 per cent off The Edit
- Sheike Score 30 per cent off full price items
- Stylerunner: Enjoy 25 per cent off from major brands like Nike, P.E Nation, New Balance and more
- P.E Nation: 30 per cent off of hundreds of styles
- AJE ATHLETICA: Up to 50% off
- Active Truth: Up to 60% off
- OnceWas: Up to 50% off PLUS an extra 15% off when buying 2 or more items
- Arms of Eve: From August 17 you can shop 20 per cent off site wide excluding stacks and bundles
- By Charlotte: Shop 20% off almost everything
- bassike: has launched a W23 sale with up to 40% off
- FAITHFULL THE BRAND: 25% off sitewide + an extra 25% off sale
- Bohemian Traders: Enjoy 30% off selected styles
- Kate Spade: Enjoy 20% off select styles
The Best AfterPay Day Shoe Sales
- Tony Bianco: Take 30% off sale items
- Ugg Express: Use the code AFTERPAYDAY15% to score 15 per cent off of your favourite Ugg boots
- Furla: Score 15 per cent off when buying two or more full priced items
- Hoka: Offering up to 30 per cent off select styles for all things running
- Novo Shoes: Enjoy 25 per cent off of full-priced shoes until Aug 23
- Nine West: Shop 20 per cent off storewide*
- Puma: Shop 40 per cent off the lowest marked price on the hottest streetwear
- Wittner: 20% off storewide
- Hype DC: Up to 30% off new season styles from Nike, New Balance, Adidas & more
The Best Afterpay Day Beauty & Wellness Deals
- Adore Beauty: Up to 40% off
- GHD: Save up to 25% off
- Alpha-H: 20% off sitewide until the 21st of August
- Sephora: 20% off for members
- Ole Henriksen: 20% off at Sephora, 30% off at The Iconic
- Dyson: Gift with purchase worth $99 on the Dyson Supersonic hair dryer, Dyson Airwrap multi-styler, Dyson Corrale straightener
- a-beauty: Get 15% off brands like Slip, Davroe, Lumira, Vida Glow and more
- M.A.C: 20% off sitewide, plus a Mystery M.A.C Travel Pack with orders over $100
- Bangn Body: 20% off when purchasing 2 or more products
- Biotyspa: $15 off your order with code AFTERPAY15 when spend is over $100
- Sontse: 30% OFF storewide
- Naked Sundays:15% off selected products
- Boost Lab: 15% OFF
- tbh Skincare: 15% off
- Straand: 15% Off Sitewide
- It Cosmetics: Shop up to 25 per cent off sitewide if you’re a member
- Go-To Skincare: Score a free full size Repair Shop mask with orders over $59 using the code AFTERYAY
- Kiehls: Buy one product, get one free
- Oz Hair And Beauty: Score up to 30 per cent off select brands like Kerastase, Cloud Nine, Oribe and more
- Sand and Sky: Shop 25 per cent off all full sized products , Get an additional 10 per cent off kits with the code AFTERPAY10
- Bondi Sands: Get that holiday glow with 30 per cent off sitewide
- hismile: Save up to 50 per cent off using the code SMILE at checkout
The Best AfterPay Day Homes, Travel & Lifestyle Deals
- STRAND: Spend $199 on travel & receive 30% off, Spend $70 on handbags and get 25% off
- Antler: Save 30% when you spend $249 PLUS a free Clifton Mini
- Hommey: 20 per cent off slides, 20 per cent off throws
- Peppermint Grove Fragrances: 20% Off Full Price + Up To 40% Off Sale
- Moss St: Up To 40% Off Sitewide
- No 22: 20% off site-wide
- Kip&Co: 40% off almost everything