The 12 Sneaker Brands Every It-Girl Has In Their Shoe Rotation

Creating wear-with-anything designs.

While some of the fashion world’s most sought after pieces seem to come and go as quickly as they came in, there’s one item that continues to reign supreme: the sneaker.

Whether you’re transitioning out of your seasonal boots or not quite ready to dive into the summer sandals, the humble sneaker has, and always will be, a go-to. For good reason, too – they’re comfortable, reliable and can both elevate and pare back an outfit in an instant. 

From classics that stand the test of time to fashion-forward picks that are coveted by the world’s most stylish women, sneakers are a necessity all year round. 

Below, we’ve rounded up the most popular sneaker brands to shop in Australia. 


Sneaker trends may come and go but Lacoste’s timeless treads never go out of style. Identifiable by their iconic crocodile logo, style savants everywhere can spot a Lacoste sneaker within seconds. Their sleek sneaker styles come in an array of shapes to suit any preference and outfit, making them the perfect place to start (and finish) your shopping expedition.

Shop here.


New Balance

Once known as the home of the ‘dad sneaker’, New Balance have now become one of the most sold out shoe brands in the world — and it’s not hard to see why. Loved by the likes of Hailey Bieber and Elsa Hosk, the signature emblazoned N has been spotted on countless celebrities and models, particularly in their off-duty street style. With new drops selling out in just minutes, there’s no denying that the shoe label has entered a new era entirely, and we’re here for it. Of course, the brand hasn’t forgot its roots either, releasing a modern twist on the classic dad shoe that can be styled a million different ways. 

Shop here. 


A brand often found on the feet of some of the world’s most stylish women, including the Duchess of Sussex, Veja has been creating sneakers that are both sophisticated in look and with a production that boasts a positive impact on the environment. Each sneaker is made out of organic cotton, wild rubber from the Amazonian forest and innovative fabrics such as recycled plastic bottles. With their vision of transparency and cultural change, the French label leads by example through the production of their ethical, sustainable and classic sneakers. 

Shop here.


As a favourite among royal women such as Princess Diana and Kate Middleton, it’s no surprise Superga’s minimalist designs and colours have become a fashion favourite. Recently, the label ventured into the sustainability arena, dropping its first-ever Organic Collection made from recycled and sustainable materials. 

Shop here.



Of all the classic sneaker brands out there, you’d be hard-pressed to find someone who doesn’t own a pair from this iconic brand. But, for good reason – with easy, sleek, everyday styles to chunky, fashion-forward collaborations (including those Kanye West Yeezy’s), the brand has something for every type of style. 


Known for creating sophisticated, high-quality products that are made to last, Tods has carved out a real name for itself in the shoe space. Made with high-tech fabric, each pair are designed to move with you for maximum comfortability, making them as versatile as they are stylish. With a lineup of eye-catching colour ways to choose from, a Tods sneaker promises to be a standout with any look, making them the perfect statement shoe. 

Shop here and the new suede and fabric range here



Famous for their sleek, logo-free designs, Allbirds crafts their products from a selection of regenerative natural materials that include New Zealand merino wool and Eucalyptus Tree fibres. The brand is also a certified B corp, which means they’ve received a third-party designation acknowledging a high level of commitment to social good. 

Shop here.

Golden Goose

Founded in 2000 by Venetian creatives Alessandro Gallo and Francesca Rinaldo, Golden Goose has gained itself an impressive list of celebrity fans – including Reese Witherspoon, Selena Gomez and Victoria Beckham. The signature ‘lived-in’ styles have become iconic, perfectly blending the worlds of casual and luxury dressing combined with a modern styling and distinctly vintage feel. 

In their most recent venture, the sneaker label brings its world-renowned style to Australia, opening up their 100th flagship store in Sydney. To coincide with the new opening, the label has launched a limited-edition design – the exclusive Stardan Sydney 100. As the name suggests, just 100 pairs of the sought-after design were produced, making it a piece loyal fans of the label won’t want to miss. The design is available now to purchase online and in-store


Common Projects

Common Projects, the collaboration between designers Flavio Girolami and Prathan Poopat, expertly combines utilitarian design with Italian quality and construction resulting in sneakers that are sleek and minimalist. There’s a reason the brand’s original Achilles style, with its signature gold branding, has become a cult-favourite among the style set (being seen on the likes of Drake and Jennifer Aniston). 

Shop here.


Whether you’re running errands post-workout or you simply want to complete your street-style ensemble, Nike makes some of the best wear-everywhere sneakers. In particular, the brand’s vintage styles and reimagined classics have become increasingly popular in 2020. 

Shop here.

Love a discount? Find a Nike Promo Code here.



Known for its ability to seamlessly fuse functionality and style, Ferragamo has long been blurring the lines between sport and street style. With a range of unique colourways and designs, you can go for a bright and bold look (like this one) or keep it understated with a more muted palette. 

Shop here.



We love Aussie women’s footwear brand, Frankie4. Centred in podiatry, the brand mixes style and function for those who need a little extra love on their feet. The brand is female-founded by Podiatrist Caroline McCulloch, and brings a range of shoes (including sneakers) to the style-conscious. Our current fave is the ‘Brooklyn‘—a classic white sneaker finished with textured leather. 

Shop here.

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