FASHION

Swarovski And Puma Join Forces For The Ultimate Sporty-Glam Collab

For those who want more razzle dazzle in their sneakers.
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Introducing the Swarovski X Puma collaboration.
Supplied

Swarovski is celebrating 75 years of sports brand Puma by releasing a collaborative collection of crystal-encrusted wares.

The collectible range blends the world of fine luxury with streetwear, featuring two classic Puma pieces illuminated by Swarovski crystals. 

The hero products are a pair black Puma suede sneakers and a black Puma hoodie, both bedazzled with green Swarovski gems.

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The Swarovski X Puma sneakers. (Credit: Supplied)

Featuring a thick black sole and an upper in Puma archive green, the surface of the suede shoes is covered with rows of green Swarovski crystals, masterfully cut to catch the light with every step. The provenance of the shoe is confirmed with the subtle addition of Puma’s 75th anniversary logo on the sock liner.

Meanwhile, the Puma Hoodie has a relaxed, oversized cut that exudes streetwear insouciance. Its solid black fabric provides the perfect backdrop for the Puma logo, brilliantly enhanced with multifaceted green Swarovski crystals. 

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Swarovski X Puma sweatshirt. (Credit: Supplied)

Puma has blended sports and high fashion since 1998. Its collaboration with Swarovski Creators Lab takes this to the next level, harnessing the power of crystals to create standout pieces that are elevated yet effortlessly wearable.

The collaboration is the latest iteration of the Swarovski Creators Lab series, which sees the luxury jeweller partner with esteemed brands from around the world to craft limited-release collections.

Previous brands involved in the Swarovski Creators Lab include Aquazzura and Golden Goose.

Discover the Puma for Swarovski Creators Lab collection in select stores for a limited time.

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