Personal Style Is Self Expression

Personal style doesn’t develop by endlessly scrolling, it evolves through experimentation, and increasingly, that’s happening offline again. Maybe millennials owe Gen Z an apology for letting the IRL shopping day fall out of fashion. Because it’s still the one place you can actually see your style as a reflection of who you are, not just who the algorithm thinks you are.

The rise of Y2K nostalgia has seen a return of the shopping day out often surrounded by friends, not only creates core memories, but also leads to more meaningful, immersive and personalised experiences.

Y2K Nostalgia

It’s the need to seek authenticity, emotional comfort and tangibility in a world that feels uncertain that has caused a renewed appreciation for all thinks nostalgia, especially crafting. Whether it’s ‘going analogue’ by penning letters to friends with a mail club, beading or painting by numbers, crafts are giving Gen Z an outlet to express their personalities and detox from the digital ecosystem.

It’s this understanding of unique, crafty and expressive experiences that both QueensPlaza and Uptown Brisbane are encouraging shoppers to come in centre to truly explore what their style looks like.

Once they’ve found a little inspiration – and walked away (bag in hand) with something new entirely – shoppers can dive into the limited-time customisation ‘Self Expression Matters’ activations both centres are hosting, in collaboration with Australian fashion personality Elle Ferguson. On offer: a range of embellishments curated by Elle Ferguson from embroidered patches and statement fringing to brooches and sparkling accents, ready to be added to whatever they’ve just bought.

Ultimately, great style was never about fitting in; it was about being authentically yourself and letting the world see your personal style shine.

Elle Ferguson shopping style — Shop like Elle Ferguson

How To Experience The Self Expression Matters Activation

QueensPlaza

Make an in-centre fashion purchase between 12-30 August to be able to join in the experience, located on the ground floor, between Gucci and Balenciaga.

Customisation activation runs:

Friday 28 August: 12:30pm-5:30pm

Saturday 29 August: 11am-4pm

Sunday 30 August: 11am-4pm

Uptown Brisbane

Make an in-centre fashion purchase between 20 August and 6 September to be able to join in the experience, located on level Q, between Strandbags and Just Jeans.

Customisation activation runs: