At the helm of two of the world's biggest brands, Chanel and Fendi, as well as designing his namesake label, Lagerfeld turns anything he touches into gold (read: must-have sell out items).
With personalisation at an all-time high in the accessory world (thanks to the likes of monogramming), Lagerfeld listened: designing a range of customisable Fendi Timepieces.
Inspired by the Strap You collection of shoulder straps for handbags (see above), the new Selleria Strap You watch range allows wearers to easily interchange their wrist straps.
The Selleria Strap You collection includes seven different strap versions in various colours (including our favouite, millennial pink), as well as flowers and studs.
Fendi counts models of the moment, Kendall Jenner, Gigi Hadid and Bella Hadid as fans of the brand, so no doubt it won't be long 'til the girls sport matching (or not) custom watches.