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This Best-Selling Foundation Has 3,000 Near-Perfect Reviews

Smudge-poof, budge-proof coverage - by Arielle Tsoukatos
  • 16 Jul 2019
This Best-Selling Foundation Has 3,000 Near-Perfect Reviews

When it comes to finding the perfect base, makeup artists and beauty editors agree that foundation is the one product in your kit worth investing in. Yet, even foundations voted “the best” can look off if the shade isn’t compatible with your skin tone. 

When Rihanna launched Fenty Beauty, she did so with a record-breaking forty shades of foundation. This inclusive debut collection shook up the industry making it clear to other brands that there was a huge demand for diversity in beauty. 

Now, almost two years later, Fenty Beauty’s Pro Filt'r Soft Matte Longwear Foundation

popularity shows no signs of abating holding the top spot as the highest-selling foundation on Sephora’s website time and time again. Although, it’s worth noting the lineup has expanded to fifty shades. 

Boasting an oil-free formula with climate-adaptive technology that’s resistant to sweat and won’t clog pores. Best of all, this long-wearing, light-as-air texture is undetectable on skin—designed to look like 'no-makeup makeup'. 

fentybeauty View Profile
42.9k likes - View Post on Instagram
Complexion check! 👏🏿🙌🏼👌🏾👍🏻🙌🏽50 shades of #PROFILTRFOUNDATION in a longwearing soft-matte finish to keep your skin looking flawless and selfie-ready! Get help finding your match using our chatbot at m.me/fentybeauty. Available at fentybeauty.com, @sephora, @bootsuk, @harveynichols, and #SephorainJCP!

Garnering over 2, 8000 reviews, this beloved formula has earnt an average of four out of five stars and remains a mainstay in countless MUA’s top picks. One enthusiastic online reviewer shared: “[this] deserves more than 5 stars if I could give it that. gotta hand it to Rihanna, this is the first foundation I have ever used in Malaysia's hot and humid weather that doesn't threaten to melt off my face after only 2 hours. 

“I can even wear it out without any powder and it still sticks and looks like a perfect blend of matte and dewy most days. also feels light and like wearing nothing. love this 3000!”

Looking for more makeup tips and tricks? You’ll love: There’s A Strong Chance That You’re Applying Mascara Incorrectly

Watch: How to contour your face in 5 easy steps

This article originally appeared on InStyle. 

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Arielle Tsoukatos
Arielle Tsoukatos
Arielle is our Senior Digital Beauty & Lifestyle Editor. A few career highlights include; lunch with Kim Cattrall, interviewing Naomi Watts and swapping make-up tips with Margot Robbie on the red carpet. You can find her words on InStyle, marie claire and Women's Health.

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