When it comes to finding the perfect base, makeup artists and beauty editors agree that foundation is the one product in your kit worth investing in. Yet, even foundations voted “the best” can look off if the shade isn’t compatible with your skin tone.
When Rihanna launched Fenty Beauty, she did so with a record-breaking forty shades of foundation. This inclusive debut collection shook up the industry making it clear to other brands that there was a huge demand for diversity in beauty.
Now, almost two years later, Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation
popularity shows no signs of abating holding the top spot as the highest-selling foundation on Sephora’s website time and time again. Although, it’s worth noting the lineup has expanded to fifty shades.
Boasting an oil-free formula with climate-adaptive technology that’s resistant to sweat and won’t clog pores. Best of all, this long-wearing, light-as-air texture is undetectable on skin—designed to look like ‘no-makeup makeup’.
Garnering over 2, 8000 reviews, this beloved formula has earnt an average of four out of five stars and remains a mainstay in countless MUA’s top picks. One enthusiastic online reviewer shared: “[this] deserves more than 5 stars if I could give it that. gotta hand it to Rihanna, this is the first foundation I have ever used in Malaysia’s hot and humid weather that doesn’t threaten to melt off my face after only 2 hours.
“I can even wear it out without any powder and it still sticks and looks like a perfect blend of matte and dewy most days. also feels light and like wearing nothing. love this 3000!”
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This article originally appeared on InStyle.
