On October 23, Coach announced that it would be joining the list of luxury designer labels that have pledged to go fur-free just in time for its Fall 2019 collection. President and CEO of the fashion house, Joshua Schulman, stated, “The decision to go fur-free is a truly meaningful milestone for the brand,” as Coach “has been committed to advancing sustainable practices for many years.”
The eponymous underwear label adopted an anti-fur policy in 1994 and has been fur-free ever since.
Designer Donna Karan announced that DKNY would go fur-free in March 2018, with the decision to be implemented in 2019.
Earlier this month, Diane Von Furstenburg announced a partnership with PETA to cease the production of fur, exotic skins, mohair, and angora in all of its future collections. "It’s time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion,” explained Sandra Campos, the company’s CEO.
In 2016, Italian designer Giorgio Armani vowed to stop using fur in his products across the Giorgio Armani, Armani Privé and Emporio Armani brands. The decision resulted after years of lobbying by animal activists.
Italian fashion house Gucci declared that it would no longer “use, promote, or publicise animal fur” in its collections beginning with its Spring 2018 line.
After a year of negotiation with The Humane Society of the United States and The Fur Free Alliance, Hugo Boss vowed to stop using fur by 2016.
In April 2018, creative director John Galliano announced that Maison Margiela would be joining the likes of other fashion houses such as Gucci and Michael Kors in adopting a fur-free policy. Commenting on his decision, the designer told French ELLE, “Today we don’t want a product, we want ethics, a firm that defends the values that we admire."
American accessible luxury brand Michael Kors announced that it will no longer use animal fur in its products, with production expected to be phased out by the end of December 2018.
The American designer label announced in 2006 to eliminate fur from all of their lines, including merchandise and home offerings.
In March 2007, Tommy Hilfiger confirmed that that fur would not be included in its future collections.
Since the brand's conception in 2001, Stella McCartney has made it her utmost priority to create a leather-free, fur-free label.
Donatella Versace revealed to 1848 Magazine in March 2017 that Versace would stop working with real animal future in its future collections by 2019.
Renowned British designer and activist Vivienne Westwood publically declared in 2007 that her namesake brand would go fur-free, after meeting with members of PETA Europe and learning about the suffering of animals raised and trapped for fur.