By now, you've no doubt heard of (and seen all over Instagram) the Scandi-brand GANNI. From its eclectic babydoll dresses to signature prints seen on the likes of Kylie Jenner, Emily Ratajkowski, Pandora Sykes and Gigi Hadid, the label has made waves among the style set in recent months.
While Australian fans of the Danish brand have only been able to secure some of the label's many iconic pieces, and look with envy at the rest, the brand has announced that as of July 18th Aussie shoppers can now purchase directly from GANNI.com - with express delivery and complimentary returns to boot.
Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts, becoming known for its easy-to-wear pieces that women instinctively reach for, day in, day out.
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“The Australian girls have this amazingly laid back, cool attitude, but you can’t really put your finger on what it is," GANNI's Creative Direct Ditte Reffstrup says. "I think there are many synergies with the Copenhagen lifestyle and mindset. Maybe that’s why the Australian market has been so supportive of GANNI from the very beginning. We are so excited to finally be able to offer shipping to Australia from GANNI.com.”
Australian customers will receive complimentary express delivery on orders over $350 AUD, plus a complimentary return service on all orders. The site allows customers to shop exclusive styles and the widest range of GANNI products. GANNI is currently available in leading Australian boutiques including Incu, Tuchuzy, Mode Sportif, David Jones and Camargue.
Visit GANNI.com to shop.