Gigi Hadid has returned as the face of Stuart Weitzman for the Spring '17 collection.
After posing nude alongside supermodels, Joan Smalls and Lily Aldridge last season, she takes the reigns solo this time around.
Gigi also recently collaborated on an exclusive shoe with the iconic footwear designer, a lace-up bootie aptly named, The Gigi Boot.
Explaining the decision to use nude models in the Spring 2016 campaign, Weitzman said he wanted to convey "the intimate relationship between a woman and her shoes."
However Gigi et al are far from the first models to bare all for a fashion campaign. Victoria's secret model (and Bradley Cooper squeeze) Irina Shayk has posed completely nude for the Spring/Summer '16 Givenchy Jeans campaign.
Sneaker brand Volley went with completely nude models to promote their Spring/Summer 2016 #GRASSROOTS campaign.
Cara Delevingne has also dispensed with clothing for an ad campaign, shedding her threads while shilling for Mulberry.
Rosie Huntington Whiteley was nude (except for a strategically placed scarf) in a recent Burberry campaign.